Startup helps brands like White Castle and Big Lots divine Hispanic consumer sentiment

Please Sign In and use this article’s on page print button to print this article. Ohio Third Frontier creates fund focused on minority-owned startups Property Spotlight: ONLY 5,800 +/- SF LEFT! Natasha Pongonis A data analytics startup that branched out of a marketing agency for reaching Hispanic consumers is entering its second year of sales helping brands like White Castle figure out Hispanic customers use the term “burger” over “slider.” Oye Business Intelligence LLC uses proprietary algorithms to build a database of verified Latino consumers and use natural language processing software and artificial intelligence to mine their online conversations for sentiment on client brands and their competitors. Natasha Pongonis “We are able to track conversations regardless of the language they use,” co-founder and CEO Natasha Pongonis said. “Many Hispanics are…


Link to Full Article: Startup helps brands like White Castle and Big Lots divine Hispanic consumer sentiment