Startup Grey Jean launches AI-powered personalization platform

Marketers looking to personalize offers for customers have another option, with this week’s launch of Grey Jean Technologies’ new platform. The New York City-based company touts the artificial intelligence that powers its offering and claims that it has an “up to 72 percent accuracy in a category” for successfully predicting a customer’s next likely purchase. Founded in 2014, the company is also announcing $2 million in seed funding from angel investors and its own management. Two customer companies have signed up so far: hand-crafted premium spirit company Hiro Sake and swimming pool dealer Namco Pool. The personalization platform collects retailer-related data from a variety of offline and online sources, including point-of-sale purchases, loyalty programs, customer relationship management systems, social media, website user behavior and the demographics and income level in…


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