Start-up Grab sees the future in travel agents

ONE of South-east Asia’s most successful start-ups, Grab, has embraced travel agents, saying what is available in the market today is still “very far” from the traditional consultants who make travel more seamless. Cheryl Goh, who is part of the early founding team at the Malaysian taxi app start-up, said the company for the first time had started to consolidate its travel programme with an agency. The impetus was safety, as employees were travelling to places where there were bombings and terror attacks.  The move was an eye-opener. Said the group vice president marketing of Grab: “We went from high-tech to low-tech. A lot of us travel in the region. It’s unanimous as an organisation that we love the experience,” said Goh, during a panel at Millennial 20/20 Summit last…


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