Start Me Up! Machine, a platform that simplifies mobile programmatic buying

We haven’t profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we’d get an overview. Ashley Friedlein identified ‘marchitecture’ as his number one trend for 2016, with companies needing to articulate their ‘marketing stack’. Machine seems to fit in somewhere here. Heck, it’s even got an animated, big-font scrolling-experience for a website. Here’s how the team describe their product… In one sentence, what is your product/service? Machine is the first company to aggregate mobile advertising technologies in one A.I. platform, allowing advertisers to create, execute and measure mobile programmatic campaigns all from one place. What problem(s) does it solve? Effectively we want to do for mobile advertising what Uber, Airbnb and MoneySuperMarket.com did for their industries. We aggregate a confusing, inefficient and congested marketplace,…


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