Starbucks’ Digital Flywheel Program Will Use Artificial Intelligence

Shutterstock photo Global coffee giant Starbucks SBUX is the latest conglomerate to announce a new business initiative that will utilize one of the hottest technologies of the moment: artificial intelligence (AI). And in this instance, Starbucks hopes to use AI to get you to buy even more coffee. Called the Digital Flywheel Program, Starbucks will implement AI technology in its popular Starbucks Rewards members’ accounts, considering factors like order history, current weather conditions, time of day, whether it’s a weekend or a workday, and even if it’s a customer’s birthday in order to make drink and food suggestions. The technology will also introduce new ways for Starbucks customers to order. According to the company’s global chief strategy officer Matthew Ryan, the Starbucks mobile app will start to integrate “real-time triggers and push notifications to engage customers more deeply, building on the momentum that is generating the higher spend per members,” he said during an earnings call on July 27. This means that Rewards members could order from a push notification on their smartphone or through a text message if they are near a Starbucks location. In an interview with The Street , Brian Solis, principal analyst and futurist at Altimeter…


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