Staples brings bots to its Easy Button

The move is part of a push by the office supplies chain to use machine learning to automate ordering and customer service, says Ryan Bartley, director of mobile for Staples. Many retailers are likely familiar with and perhaps even own a Staples Easy Button. They may have even tapped the tchotchke a time or two, prompting the bright red plastic button to cheerfully chirp the office supply retailer’s tagline, “That was easy!” But calling out the retailer’s tagline was the extent of the Easy Button’s capabilities. Until now. The office supplies retailer is testing the incorporation of technology into the button to enable shoppers to press the button to order or reorder a product by voice, or to ask common order-related questions, such as when an order will be delivered…


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