Sprout Social Targets ‘Twitter Stress’ with Suggested Replies

Chicago-based Sprout Social, a social media management platform, just introduced a feature to make Twitter message recommendations. Called Suggested Replies, it uses machine learning to suggest answers to the most asked questions. The machine learning algorithm analyzes incoming messages to see if you’ve received similar messages before. It also searches recurring responses to those messages, and then suggests replies you’ve used in the past. “We created a feature that helps relieve the stress of constant social replies while still staying true to our core principal that social should be about authentic and not automated communication,” said Andrew Caravella, VP of marketing at Sprout Social. Users will still be able to edit those suggested responses if they need to add any information or tailor the message so they don’t sound automated. The idea…


Link to Full Article: Sprout Social Targets ‘Twitter Stress’ with Suggested Replies