Spiderbook Uses Machine Intelligence to do what Human Sales Reps do, on a Superhuman Scale

Account Based Marketing leader Demandbase acquired sales intelligence platform Spiderbook in May because they felt the intelligence platform complement their ABM solution perfectly. CEO Chris Golec said during the acquisition, “We were so impressed with the results generated from our Spiderbook campaigns, the scalability of the technology and the team, that it quickly became clear that their technology was a critical element of a complete ABM funnel.” Within a single platform, users can identify and qualify the right B2B accounts with specific insights from Spiderbook, and leverage the Demandbase marketing suite to create targeted conversations and campaigns. ABM: Social Selling and the Enterprise ABM is possibly the hottest trend in B2B marketing today, mostly because buying decisions in enterprises depend on groups of influencers rather than individuals, and the driving…


Link to Full Article: Spiderbook Uses Machine Intelligence to do what Human Sales Reps do, on a Superhuman Scale