SOASTA Shows Off Next-Gen Performance Analytics Solutions for Digital Performance Management

SOASTA, a leader in performance analytics, announced Wednesday that it is now delivering next-generation performance insights for digital businesses with the addition of Third-Party Resource Analytics, Conversion Impact and Activity Impact scores, Session Path Analysis, and Predictive Analytics from SOASTA’s Data Science Workbench (DSWB) platform. Why is this important? According to the SOASTA crew, brands can now improve revenue and deliver great customer experiences by improving their digital performance in real time with precise insights based on their real user data. With this release, SOASTA is evolving how companies view their user events, enabling them to make the best decisions for their digital business. SOASTA‘s data-driven approach creates a baseline for Digital Performance Management; out of this data, companies can more effectively manage their digital assets. DSWB, we’re told, is…


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