Snapdeal To Integrate Machine Learning Based Solutions On ts Platform; Acquires TargetingMantra

In a bid to integrate machine learning based solutions on its platform, Snapdeal, has acquired Gurgaon-based predictive marketing technology startup TargetingMantra for an undisclosed amount. A boutique technology company, TargetingMantra has been working on the field of personalizing shopping experience for customers on ecommerce platforms. Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon. The company provides a unified platform to manage customer life cycle through personalization, targeting and big data analytics. In 2014, TargetingMantra had raised $1.1 Mn in seed funding led by 500 Startups, Nexus Venture Partners, and One97 Mobility Fund. Angel investors including Rajan Anandan, MD OF Google India, Ankur Warikoo, head of Groupon Asia-Pacific, and Gaurav Agarwal, former MD of Farmville. The startup specialises in building products for…


Link to Full Article: Snapdeal To Integrate Machine Learning Based Solutions On ts Platform; Acquires TargetingMantra