Snapdeal acquires ex-Amazon techie’s predictive marketing technology firm TargetingMantra

E-commerce giant Snapdeal on Thursday announced the acquisition of TargetingMantra, a boutique technology startup, the operates in the field of personalising shopping experience for e-commerce customers. Going forward TargetingMantra’s team will further the on-going initiative to build the ‘customer experience engine’ at Snapdeal, to personalise the shopping experience for customers.   Story so far  Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra expanded to provide more than 15  personalisation solutions by December 2013. The startup’s founders come with rich experience in machine learning and e-commerce – having previously worked at Amazon. Currently operating out of offices in Palo Alto and Gurgaon, TargetingMantra provides a unified platform to manage customer life cycle through personalisation, targeting and big data analytics. The startup specialises in building products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations…


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