Smart Travel Search: The Dawn of Artificial Intelligence

IBM’s Watson, an Artificial Intelligence (AI) system designed to answer questions posed in natural language. Image via Wikimedia Commons APEX Insight: Planning a trip is becoming easier as travel search technology gets smarter. This evolution presents opportunities for airlines to improve personalization and become the portal of choice for booking travel. Few people know as much about travel search technology or the bookings process as WayBlazer’s Terrell Jones. From his start as a travel agent to his role as CIO of SABRE and his involvement in the successful launch of Travelocity and Kayak, Jones has played a key role in shaping travel search. We met with him during SITA’s Air Transport IT Summit (ATIS) in Barcelona last month to better understand how this technology is evolving. According to Jones, there’s…


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