Smart Hotels Need to Get Smarter About Personalization | By Michael Arner

By Michael Arner, CTO of RoamingAround For hotels focusing on personalization, there is smart and then there is smarter. To stand out in a crowded market, many “smart” hotels are making big, bold moves to get personal with their guests. To win the loyalty game, some hotels are creating custom concierges – specialists hired to meet a unique niche of demands and services. A recent article in the Boston Globe titled, “Need a book, a crib, or running pal on vacation? There’s a concierge for that,” highlights the new roles of Book Butlers, Jogging Concierges, Baby Concierges, exotic “bird whisperers” in Aruba and in Hawaii a “Director of Aloha.” These innovative roles, while creating a unique experience, also put a great strain on hotel staff bandwidth. Not every hotel is…


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