Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In …

Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion hasn’t been set up. Over the coming weeks, this new type of conversion, driven by machine learning, is now open to a whole new set of advertisers. Previously, advertisers needed to have 1,000 website visits in the past 30 days to be eligible for the program. Now, the requirement is being slashed to 500. Furthermore, the ceiling for advertisers who are eligible to use Smart Goals has increased to allow for more adoption. Smart Goals are now eligible for up to 10 million website visits over 30 days — a 3x increase over previous limitations. This places the range of eligible websites to those with between 500 and 10 million…


Link to Full Article: Smart Goals Roll Out To More AdWords Advertisers As Google Cuts The Eligibility Requirements In …