Smart cars, smart thermostats — now here comes smart content

Imagine if great content found you because it’s smart enough to know who really wants to see it. Over the next ten years, content embedded with machine-learning technology will start to be smart enough to seek out its own audience. This will solve a growing frustration for consumers today. About three years ago, several companies independently started to work on this idea of smart content that is distributed and consumed in personalized feeds, each with its own different content type — user-generated vs. premium — and format — stories, photos, or videos. As an example, Facebook made its posts smarter by targeting them to audiences with specific interests; the Newsfeed now promotes posts based on you, no longer serving as just a timeline built on when someone you follow posts an update. Twitter recently introduced…


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