Smart billboards will identify car models and target ads to drivers

Does it bother, please, or amuse you when targeted remarketing by Facebook or Google shows ads for items you recently investigated online? Regardless of how you feel about it, targeted advertising is not only here, but it’s going to increase. Some day in the not-too-distant future ads you see on billboards will be there simply because of the make, model, and year of the vehicle you’re driving. Smart data storage company Cloudian and Japanese advertising company Dentsu are launching just such a program in Japan this fall, as reported by CNN Money. Related: Twitter will celebrate your birthday with balloons and possibly targeted ads Cloudian and Dentsu tested smart billboard vehicle recognition earlier this year with impressive results. Combining big data and deep learning, the test identified vehicles in traffic correctly 94 percent…


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