Siri: Apple looking to boost number of in–house AI experts

Apple is looking to hire 86 experts in artificial intelligence, as it looks to improve Siri and boost its prowess in the area of machine learning. Machine learning is the process by which a device learns what a user needs or wants without a specific prompt. It is already a key part of Google Now, which crunches huge amounts of user data to work out exactly what Android phone owners are going to do next. However, Apple is facing a much tougher task to offer machine learning on the same basis as Google, thanks to a more stringent privacy policy. Siri is set to get a major boost as part of iOS 9, but Apple said when it revealed its plans back in June that it would not be mining…


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