Signpost Unveils Mia, an Artificial Intelligence-Driven CRM Platform

CRM platform provider Signpost today launched Mia an artificial intelligence tool that provides a new way to connect with customers. Mia automatically collects customer data, such as email, phone, and purchase information, to create customer records. Empowered by this data, she stays connected with customers and prospects to drive word-of-mouth, reviews, and repeat business. “Mia is the future of communication between businesses and consumers,” said Signpost CEO Stuart Wall in a statement. “B2C companies have long shied away from CRM systems because they’re complicated, time-consuming, and built for companies with dedicated sales teams. The average CRM forces users to manually upload leads; cross-reference data streams like email, text, and purchases; and perhaps most onerous, they require users to curate email marketing campaigns. Mia removes that friction by automatically capturing and…


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