Sidecar Reimagines Bid Management in Google Shopping

PHILADELPHIA, Sept. 14, 2016 /PRNewswire/ — Sidecar today launched its latest machine learning capability for Google Shopping, Revenue Probability Scoring, to improve the way retailers drive sales in the channel. With Revenue Probability Scoring, Sidecar takes a holistic look at an entire Google Shopping campaign, and identifies and invests in the next set of opportunities that will maximize campaign revenue at the retailer’s ROI goal. “To maximize revenue and ROI in Google Shopping, it’s not just about bid management—it’s about investment management,” said Dave LeDonne, Director of Product for Sidecar. “Many marketers spend too little when a revenue opportunity arises, and too much when no opportunity exists, because they have no way to gain insight into those opportunities. There comes a point where marketers…


Link to Full Article: Sidecar Reimagines Bid Management in Google Shopping