Should Salesforce Acquire Twitter?

Speculation is rampant about Twitter (NYSE:TWTR) potentially being acquired in the upcoming weeks, leading to the company’s stock rising over 20% in the last four trading days. Its prospective buyers currently include Salesforce (NYSE:CRM), Disney (NYSE:DIS) and Alphabet (NASDAQ:GOOG). News of Salesforce being interested in acquiring the social media platform did not go over particularly well with investors, resulting in the stock slipping 6% to about $70 on Friday. However, in this article we discuss how Twitter might be a good fit for Salesforce’s future growth plans. Salesforce’s AI Future Salesforce has previously estimated that the total addressable market for analytics will reach $82 billion by 2018. [] Targeting this market, the company launched its Wave Analytics Cloud in 2014, which added the ability to analyze large data sets, something that was previously missing in the company’s offerings. In this year’s first quarter earnings call, Salesforce CEO Marc Benioff stated that…


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