Shop Direct to ‘double down’ on artificial intelligence to drive sales

The online retailer, which reported a 43.6% leap in its underlying full-year pre-tax profits to £150.4m today, is making a “significant” investment in its use of artificial intelligence (AI) as a means of communicating with its customers while they are shopping online. Utilising artificial intelligence “The next big bet in personalisation is going to be artificial intelligence, it’s one of the big technology investments that we’re making right now and that we’re confident is going to pay off in another record year this year,” Baldock told Retail Week. Shop Direct boss Alex Baldock on AI “We’ve experimented with AI to improve how we keep in touch with customers and we’re very encouraged by the early results, and it’s encouraged us to double down on our investment.” Shop Direct…


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