Shop Direct ramps up big data investment with senior hire

Shop Direct, the UK’s second largest pureplay online retailer, has continued its investment in big data and personalisation by hiring Gael Decoudu as head of data science and digital analytics. Decoudu: Shop Direct role Decoudu who has over 10 years’ experience as a leader in analytics and statistics, will head a team of over 20 people that uses data analytics to uncover actionable insights within ecommerce. These insights help to improve the end-to-end customer journey – including making it more personalised – across Shop Direct’s Very.co.uk,VeryExclusive.co.uk and Littlewoods.com retail brands, as well as support senior-level decision-making within the company. Having previously held statistics roles at Lloyds Banking Group and Capital One, Decoudu joins Shop Direct from Vistaprint, where he led a global team as director of data science from the business’ office…


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