Shop Direct hires first head of data science

Gael Decoudu Decoudu will lead a team of 20 at Shop Direct and will be responsible for using data analytics to improve the customer journey, which includes increasing personalisation. He joins from printing company Vistaprint, where he led a global team as director of data science from the business’s office in Barcelona. Decoudu has previously held statistics roles at Lloyds Banking Group and Capital One. Decoudu said: “Shop Direct has quickly become one of the UK’s major ecommerce players, and its ambition in data science and digital analytics is unrivalled. The company is using its remote retail heritage as well as new methods in data analytics to understand its customer and improve their experience.” He added: “Through even better data modelling and segmentation, we intend to unearth new actionable insight…


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