Shop Direct claims big data and mobile have helped increase profit 43 per cent

Shop Direct, the company that runs the Littlewoods.com and Very.co.uk websites – which used to be reliant on catalogue shopping – has unveiled revenues of £1.86bn for its first full year following the implementation of big data and machine learning technologies. The company ditched its traditional catalogue-based business in January 2015, turning to digital-only offerings for the two brands.  The move has paid off. The company turned a profit of £150.4m, a 43 per cent increase year-on-year, and said that the focus on digital, and especially mobile, was core to this growth. Traffic to Shop Direct sites grew by 12 per cent to 1.2 million visits a day, while traffic from smartphones grew 42 per cent to a daily average of 638,000. This led to a 46 per cent increase…


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