Last year we had the incredible opportunity of working with Shell to imagine what the future of fueling looks like. We conceptualized, designed and rigged a fictitious AI character based on Shell’s ubiquitous pectin logo. At an industry conference, this character took on the voice over for several videos we produced, and guided the flow of traffic during timed sessions. Watch our work for this campaign at or check out our flagship video for the conference on vimeo here:

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