SEO and AI: What You Don’t Know Can Hurt You

The SEO world is changing. For those who have been in the industry for anything length of time, this is nothing new. Except this time, we have been thrown a curve ball. Instead of a massive update to the algorithm, Google verified in October of 2015 that it is now using artificial intelligence (AI) to help deliver more accurate and contextualized results. RankBrain, as the AI technology has been named, is a machine learning software that can make a guess as to what words or phrases might have a similar meaning and filter the results accordingly, making it more effective at handling never-before-seen search queries. Clearly this move is to help ensure the users get the best results in fewer searches. But what does this all mean for SEO and…


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