Senior marketers among final speakers revealed for MSIX, as awards finalists are named

Senior marketers and agency practitioners will look at the impact of artificial intelligence, applying behavioural insights, the application of data and how agencies can adapt to embrace marketing science in sessions newly revealed for next month’s MSIX conference. MSIX – Marketing Science Ideas Xchange – is curated by consumer psychologist Adam Ferrier. And finalists for the MSIX Awards, which celebrate the best in consumer behaviour marketing, are also revealed today, with the likes of BBC Global News, OMD, Affinity, Dentsu Mitchell, Cummins & Partners and Behaviour Change Partners in the running. The full list of shortlisted contenders in the six categories can be found below. Opening the conference will be Dr Karen Tindall, senior advisor of Behavioural Insights Team Australia. She will giving a talk on How Applying Behavioural Insights Has Benefited The Public, looking at real-life…


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