Sending push notifications after dinner a significant missed opportunity: report

Marketers should pay closer attention to when they send push notifications While push notifications are an important way for mobile marketers to drive engagement, 63 percent worldwide are sending messages at the wrong time of day, according to a new report from Leanplum. The mobile marketing automation platform analyzed 671 million push notifications, discovering that mobile marketers also fail to consider time zones and miss the mark on frequency. The findings suggest that marketers are struggling with relevancy when it comes to push notifications. “Marketers are failing to take into account how culture impacts likely times of engagement, and often don’t use simple tools that enable them to stagger delivery by time zones,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. “But personalization is precisely what marketers need to do to be…


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