Selling the Value of Data Science, Governance or Analytics

Click here to learn more about Kimberly Nevala. I’ve recently participated in a number of executive forums on the rewards and realities of creating data-savvy and analytically-enabled cultures. Interestingly, one key theme comes up repeatedly in audience Q&A: how to make the case? Seems simple enough, but this step often causes those who understand the opportunity and problem space well to falter. Why? Well, we don’t answer “why” properly (if at all). Rather, we fall prey to the curse of the expert. Diving into specific capabilities and complicated implementation tactics – complete with dizzying charts and lists of issues or risks – from the get. Well before ensuring our audience understands WHY and then WHAT we are talking about in simple sensible terms. First: Why. The wrong why? We need…


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