Search for artificial intelligence: How Google responds to requests it has never seen before

There are 3.5 billion Google searches every day, and a surprisingly high amount of these are unlike any posted before. Google says that around 15% of searches are wholly original, and it’s these unique searches that pose a conundrum for the search engine in how best to order the results and answer the query. The giant search engine has long been one of the biggest corporate supporters of artificial intelligence, and now the company has revealed to Bloomberg how it is using this technology along with machine learning, to optimise its search engine. Nicknamed RankBrain, Google’s AI system can make an “educated guess” of what words or phrases in an original search might have similar meanings, and filter the results accordingly, making the engine as a whole much more effective…


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