Sappi North America Wins 2015 Positively Print Award at GRAPH EXPO 15

CHICAGO—September 14, 2015—Sappi North America’s multi-media campaign promoting print to creative designers, printers, advertisers and corporate communicators was selected as the 2015 winner of the annual Positively Print award. The two-part Communicator’s Guide used printed brochures, six neuroscience video shorts, a micro-site and live events with noted neurologist Dr. David Eagleman to showcase both advanced research on media and perception, and case studies from Apple, BMW and the World Wildlife Fund on their use of print in integrated communications. “Sappi’s campaign not only provides graphic communicators with the science behind the effectiveness of print, but also showcases real world success stories from major international companies that have effectively integrated print into their communications,” said Ralph Nappi, president of the Graphic Arts Show Company (GASC), who co-presented the award at the…


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