Samsung Looks to Reshape Itself Into a More Flexible Company: Report

The idea is to remake the monolithic Samsung into a company with startup energy and thinking, while maintaining its core businesses. Samsung wants to make itself nimble, while also mirroring the energy and flexibility of a startup, as it works to compete more effectively in the world marketplace against key rivals including Apple. To do that, the company is about to revamp its business processes in an attempt to reshape its slow-moving and conservative structure of the past.That is what’s behind Samsung’s newly announced moves to “move away from a top-down culture and towards a working environment that fosters open dialogue,” according to a March 24 story by Reuters. The company’s business leaders will sign a pledge to work toward making such changes, will reduce the number of staff layers…


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