Salesforce’s Einstein Artificial Intelligence Move to Benefit Big Biz

Artificial intelligence is already all around us, but is more often used by consumers than by big business. Think Microsoft’s Cortana, Google’s Google Now, and Apple’s Siri. These tools rely on language recognition and a dash of smarts to help people complete simple tasks (send messages, set calendar appointments) on their smartphone, tablet, or PC. Salesforce believes it is time to bring artificial intelligence to business apps on a grand scale, and promises that it will be easy to use.  “For most business people, AI has been too complex and out of reach,” said Salesforce General Manager John Ball during a call with media. “You have to collect and integrate a lot of data, convert it to a specific machine format and hire scarce data scientists to work on it…


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