Salesforce’s Einstein AI platform: What you need to know

Salesforce’s Einstein artificial intelligence platform will be the centerpiece of the company’s Dreamforce conference and company executives have been teasing out details in recent weeks. First, CEO Marc Benioff outlined Einstein on the company’s earnings conference call. And then Einstein’s direct executive team carried out a demo that highlighted features and where the AI platform would be first used (think lead scoring and sales predictive analytics). Here’s what you need to know about an AI platform that Salesforce customers will be pitched shortly: Salesforce’s plan is to infuse artificial intelligence everywhere through its clouds. John Ball, senior vice president and general manager of Einstein, said the company won’t have a separate AI product. “This is AI for CRM with AI capabilities across all clouds,” said Ball. “It’s AI in the…


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