Salesforce Weighs Twitter Bid to Spur Growth

ENLARGE Salesforce CEO Marc Benioff, above, is looking to artificial intelligence to drive growth over the next decade, which requires immense volumes of data. Photo: Jason Henry for The Wall Street Journal By Rachael King Sept. 25, 2016 5:37 p.m. ET 1 COMMENTS Salesforce.com Inc. CRM -5.63 % Chief Executive Marc Benioff built his company into a challenger to Microsoft Corp. MSFT -0.67 % and Oracle Corp. ORCL -0.71 % in selling software to businesses. Now he is weighing a bid for Twitter Inc., TWTR 21.42 % according to people familiar with the matter, a move that would vault his 17-year-old company into a new realm with very different challenges and risks. A takeover of Twitter could dovetail with the growth strategy laid out for Salesforce by Mr. Benioff, which…


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