Salesforce Unveils “Einstein,” Giving Users and Developers Access to Artificial Intelligence

Ahead of Dreamforce, Salesforce unveiled Einstein, bringing the power of artificial intelligence to every user. With Einstein, Salesforce says any company will be able to deliver predictive and personalized customer experiences across sales, service, marketing, commerce and more. Einstein is a “breakthrough innovation” that embeds advanced AI capabilities in the Salesforce Platform—in fields, objects, workflows, components and more—so everyone will be able to build AI-powered apps that get smarter with every interaction, using clicks or code. “With Salesforce Einstein, we are delivering the world’s smartest CRM,” said Marc Benioff, chairman and CEO, Salesforce. “Einstein is now every customer’s data scientist, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business.” Various forms of AI already power some of the world’s most popular…


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