Salesforce Unveils Artificial Intelligence ‘Einstein’ Service

Salesforce.com Inc. is adding the smarts of artificial intelligence to the very human art of closing deals and marketing to customers. The company, which sells software for sales, marketing and other areas, is rolling out Salesforce Einstein, which aims to use AI tools to improve the company’s broad portfolio of products, said John Ball, general manager of the service. The updates, announced Sunday, come after the company spent hundreds of millions of dollars on startups with capabilities in the field, along with its own development efforts. “There is an absolute revolution occurring in artificial intelligence,” Ball said in a briefing, noting the team has more than 175 data scientists. “This is democratizing AI so that every company can benefit from these techniques.” Salesforce — under growing pressure from rivals such…


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