Salesforce To Beef Up CRM With Einstein AI Platform

Advertisement Artificial intelligence (AI) appears to be heading its way to business systems as technologies with human-like capabilities are increasingly adopted to enhance workplace productivity. This is recently demonstrated by Salesforce, a customer relationship management (CRM) provider, which has successfully embedded an AI to the software that salespeople use. Dubbed as Salesforce Einstein, the AI can reportedly analyze tons of data drawn from business activity, correspondence, e-commerce, email, social data streams and even data from Internet of Things (Iot). It is powered by a sophisticated algorithm that is able to learn and discover data insights to inform business decisions. “Think of Einstein as the intelligence layer between the data and the actual apps,” John Ball, senior vice president and general manager of content at Salesforce, told PC Magazine. “We surface lead…


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