Salesforce scoops up MinHash for marketing intelligence

It’s no secret that marketing is a big consumer of big data, so it’s perhaps not all that surprising that Salesforce has acquired MinHash. Founded just last year, the tiny, four-person startup has been applying data science to making sense of audience trends. News of the acquisition was uncovered Monday, but terms were not disclosed. “At Salesforce, we will continue to pursue our passion for search, data science and machine learning on a much broader scale, as part of the world’s #1 CRM company,” read the announcement MinHash site. The MinHash platform will be discontinued on Jan. 21, 2016. Salesforce confirmed only that the MinHash team is joining its own, but it didn’t respond to a request for further details. MinHash describes its flagship AILA product as “your personal, AI-driven…


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