Salesforce Launches AI Einstein

Saleforce has shown off a wrapper for its CRM products that uses AI and machine learning to improve recommendations, choosing to unveil it and other innovations this week, rather than waiting for the Dreamforce Conference next month. Einstein is the name Salesforce has given to artificial intelligence (AI) techniques that have been added to the Salesforce CRM Platform. The techniques are used for sales, service, and marketing modules, and can also be used by developers to build AI-powered apps based on Salesforce modules.  The announcement of Einstein was made two hours ahead of the opening keynote at Oracle OpenWorld; there’s a lot of rivalry between the two companies and the assumption is that the timing was chosen to steal the thunder of Oracle’s CTO Larry Ellison. Salesforce is currently the…


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