Salesforce is betting its Einstein AI will make CRM better

Machine learning, predictive analytics, and natural language processing are coming to all Salesforce’s clouds A Salesforce.com logo on the front of the Moscone Center in San Francisco. Credit: Martyn Williams If there was any doubt that AI has officially arrived in the world of enterprise software, Salesforce just put it to rest. The CRM giant on Sunday announced Einstein, a set of artificial intelligence capabilities it says will help users of its platform serve their customers better. AI’s potential to augment human capabilities has already been proven in multiple areas, but tapping it for a specific business purpose isn’t always straightforward. “AI is out of reach for the vast majority of companies because it’s really hard,” John Ball, general manager for Salesforce Einstein, said in a press conference last week.…


Link to Full Article: Salesforce is betting its Einstein AI will make CRM better