Salesforce Infuses Big Data Science Within Marketing Cloud

         |         |     Share Automating the Intelligence of Business Intelligence The popular conception at the moment is that in order to take advantage of Big Data, an organization has to recruit data scientists, who are hard to retain. But Salesforce, with the launch of updates to the Salesforce Marketing Cloud at a Salesforce World Tour event, is making the case for embedding machine learning algorithms inside a cloud application in a way that promises to eliminate the need for many marketing organizations to hire their own dedicated data scientist. Meghann York, director of product marketing for Salesforce Marketing Cloud, says that Salesforce Marketing Cloud Predictive Journeys, with Predictive Scores and Predictive Audiences, now makes it possible to essentially predict how customers will respond to, for example, an email marketing campaign.…


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