Salesforce Einstein: How this new AI platform will transform your CRM

Salesforce is stepping into the rich world of artificial intelligence, with the launch of Salesforce Einstein into its CRM system. Salesforce Einstein will integrate AI capabilities such as machine learning, deep learning, predictive analytics, natural language processing and smart data recovery, all of which makes Einstein ‘the world’s smartest CRM’, the company says.Salesforce will be offering the new AI capabilities so that customers may make new AI-powered apps using clicks or code, making existing apps smarter or just allowing smarter and personalised customer experiences – without the huge time or resource burdens organisations would face if they tried to do it on their own. The company says that specialised predictive models require massive investment in data science, infrastructure and DevOps to keep machine learning processes running, as well as complex integrations,…


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