Salesforce Einstein: Enterprise AI breakthrough, or CRM Clippy?

Cloud house sets lofty goals for deep learning layer Salesforce has unveiled Einstein, a deep learning platform it hopes will form the foundation of all of its future SaaS offerings. Touting years of development and hundreds of millions of dollars in both in-house development and acquisitions, Einstein will be baked into pretty much every major product Salesforce offers. Salesforce is rolling out Sales, Service, Marketing, Commerce, Community, Analytics and IoT packages that will include the Einstein AI tools, in some cases for free and in others as charged add-ons. The roles played by Einstein will vary by service, but in most cases the aim is to add predictive and analytics capabilities to existing Salesforce services. One example is Sales, where Einstein will be used to help predict when a lead…


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