Salesforce Einstein AI platform to get smarter with every interaction

CRM company Salesforce has unveiled ‘Einstein’ its Artificial Intelligence (AI) platform, which it claims will able to deliver predictive and personalized customer experiences across sales, service, marketing and commerce. The Salesforce Einstein platform will add analytics and insights to the overall workflow of customers using salesforce products, making it fully automated. Einstein has been positioned to add to Salesforce’s recent acquisitions of  predictive analytics and machine learning firms; MetaMind, PredictionIO and RelateIQ and the Einstein unit will be chaired by Salesforce’s Chief Scientist, Richard Socher who was the former Co-Founder and CEO of MetaMind. The CRM company states that the new platform is a breakthrough innovation that embeds advanced AI capabilities (deep learning, predictive analytics, natural language processing and smart data discovery) in the Salesforce Platform in fields, objects, workflows and…


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