Salesforce delivers Einstein AI across software offering

Salesforce has announced its plans to adopt artificial intelligence (AI) tools to boost the platform’s smart credentials and will debut the technology at its upcoming annual user conference in San Francisco next month. The addition, named Einstein, is a suite of online AI solutions built to support salespeople by automating tasks, predicting behaviours and highlighting relevant information. The tools will be based on a combination of deep learning algorithms, predictive analytics, natural language processing, and data discovery. Einstein, which will be integrated into a range of Salesforce products, will be able to better predict which customers are more likely to buy products, and recommend which customers a salesperson should contact. Analysing data stored on Salesforce servers, including customer information, email, calendar details, and social media posts, the AI technology will be…


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