Salesforce.com Imbues Dreamforce With Artificial Intelligence and Mindfulness

ENLARGE Salesforce.com CEO Marc Benioff, shown in early September, is blending business, technology, entertainment, philanthropy and personal empowerment into his Dreamforce annual customer conference in San Francisco. Photo: David Paul Morris/Bloomberg News By Rachael King Oct. 1, 2016 7:00 a.m. ET 0 COMMENTS Salesforce.com Inc.’s annual Dreamforce customer conference, set to blanket downtown San Francisco next week, will be an unusual blend of business, technology, entertainment, philanthropy and personal empowerment. The conference, which is the world’s largest tech get-together sponsored by a single company, will be an expression of the business-software provider’s socially conscious corporate culture and the idiosyncratic character of its Chief Executive Marc Benioff. The event, which is expected to draw 170,000 attendees—17% more than last year—comes as Salesforce, whose public profile to date has been confined largely…


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