Salesforce.com eyes small business customers with more data science

SAN FRANCISCO—The customer relationship has been the foundation of Salesforce.com’s multi-billion cloud empire for more than 15 years. more salesforce Now, the CRM giant famous for coining buzz terms such as “social enterprise,” “social revolution” and “customer revolution” is leaning on a new phrase that harks back to that original purpose: “relationship intelligence.” Building off an acquisition last year speculated to be patching up some glaring gaps in the portfolio, the San Francisco-headquartered company unveiled SalesforceIQ as a new method for spotting trends and potential deals based on inbox data, among other customer service channels. “The future of CRM needs to be intelligent,” insisted Timothy Fletcher, vice president of product for the RelateIQ team. “It needs to feel different too.” Fletcher suggested this means what could have consisted as two…


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