Salesforce.com Announces Artificial Intelligence Tools

Salesforce.com today announced Salesforce Einstein, a release that brings artificial intelligence to its CRM offering, enhancing areas such as sales, marketing, and commerce and providing more predictive and personalized customer experiences. Furthermore, the platform will enable users to build AI-powered apps that adapt with new interactions, and artificial intelligence will be incorporated into fields, objects, and workflows. Einstein’s capabilities will be incorporated into every Salesforce Cloud, with the Sales Cloud in particular seeing a number of new features, including predictive lead scoring capabilities, to assist sales reps in closing the best leads; opportunity insights, to alert reps as to whether a deal is trending up or down; and automated activity capture, which uses email and calendar events to enhance predictions. The Service Cloud’s new features include the recommended case classification feature,…


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