Salesforce brings Einstein to enterprise AI race

Salesforce is formally entering the enterprise artificial intelligence fray, creating a new research group and adding AI services to its suite of cloud products under the brand ‘Einstein’. A fortnight out from the start of its annual Dreamforce gathering in San Francisco, Einstein general manager John Ball laid out Salesforce’s AI strategy, which has been under development for some time. Einstein incorporates technology delivered through acquisitions this year, including MetaMind and Israeli start-up Implisit. A new team of “over 175 data scientists” – now known as the Salesforce Research group – have spent the past months “working on Einstein” and baking AI “deeply” into Salesforce’s CRM core. MetaMind founder and now Salesforce chief scientist Richard Socher is heading up the new research unit. Salesforce has made no secret of its…


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